Connecting with your customers during COVID-19

In this unprecedented time in history, people all over the country are finding themselves working from home. The COVID-19 virus is forcing people from all different walks of life to work from their desk in their house rather than their desk at the office. With numerous states initiating “stay-at-home” orders, personal connection with your customers and clients can be strained but it doesn’t have to grind to a halt. While you may not be able to have in-person meetings or shake hands, there are more options now that allow you to maintain and even expand the relationships you have with your clients than ever before.

Social Media Outreach

One thing that keeps people together throughout this time is social media. People have more time and ability to check Twitter, Facebook, Instagram, and other social media platforms and companies are taking advantage. Creating frequent posts will let your customers know your business is still up and running during the pandemic but also that they (the customers) are not forgotten. Social platforms are literally at your and your customers’ fingertips and are still able to be used effectively while so many people are at home. 

Frequent Content

While many companies and small businesses may be forced into closing their doors during this time, you need to keep your business relevant and your customers informed. Creating blog posts and other content that reflect your company’s goals, interact with your target market, and showcase your creativity with the ways you connect to customers can go a long way with the right prospects.

Focusing on Customer Service

Now is perfect time to hone in on your business’s customer service mission. Reaching out, engaging with customers, and ensuring they have a pleasant experience will speak volumes about your ability to provide top of the line service. In a tumultuous time such as this, speaking to a business that genuinely cares about its customers and wants to provide the best to them can turn one-time buyers into loyal ambassadors for your brand.