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Lead generation is the process of collecting, vetting, and converting prospects for your business. However, if you are working with a lead generation company, it is important to confirm that these are highly-targeted, high-quality prospects and not just a generic collection of unfocused business leads.

Do you have the following:

• Clean, functional website
• Social media accounts
• Email management system
• Advertising accounts

If the answer is yes, or partially yes, then you’re off to a great start! Now it’s time to connect those pieces of your sales funnel and turn them into a lead generation machine. Click Start Selling More in the upper righthand corner of the screen to get started!

You should have at least 3 or 4 different sources of web traffic at any given time. It’s important to have a mix of organic and paid sources so that you aren’t too reliant on any one source. Start with content (blogs, checklists, etc.), social media engagement, a few affiliate relationships, and paid ads before expanding to other sources.

A sales funnel is a cohesive system focused on converting highly-targeted prospects into paying clients. This system integrates your website, social media, email management capabilities, advertising campaigns, and other marketing platforms to create an optimized, step-by-step sales process for your firm.

The key to successful advertising is your targeting. Are you casting a wide net with your campaigns when you should instead be hyper-focused on a specific group of prospects? Once your targeting is refined, you need to send traffic from your ads to a conversion-focused website or landing page. Give us a ring, and we’ll make sure your page is set up to convert your ad traffic into clients!

The key to successful email marketing is that you should be providing value with every single email you send. You don’t always have to send a discount code or a coupon, but you should be making sure the intent and content of every email is value-driven. This may mean that you send out a checklist, demo video, or tips to help your customers solve some of their biggest or most frequent problems. As long as you’re doing that at least once per week, you’re in good shape.

Much like your email campaigns, your social media posts should always provide some sort of value to your followers. This does not mean every social media post should feature a giveaway. Trivia, Q&A sessions, and puzzles are great ways to spur engagement and provide value while interacting with followers in a very genuine way. While it does vary across platforms, a general rule is that it’s often best to have one high-quality post each day.

“Boosting” is simply a form of impression-focused advertising offered by Facebook in which one of your posts is used as the actual ad itself. By using Facebook Ad Manager, you have greater flexibility to refine your ad campaigns, which improves your ability to drive high-quality traffic to your website or landing page.

A landing page is simply an “abbreviated” website that is used for driving conversions in your sales funnel. With only one or two pages of content, a landing page often makes an offer to provide a visitor with something of value in exchange for an email address or other piece of contact information. A traditional website is better suited for providing your prospects with more information on your firm and services once they’ve already had an opportunity to understand the value you can provide to them.

The key is not in how much you spend, but in how efficiently you spend. Using very refined targeting, sending ad traffic to a conversion-focused landing page, and having an appealing offer of value all increase the efficiency with which advertising produces leads. Focus on perfecting the steps of the advertising process, and you’ll receive increasing returns on your ad dollars as you increase your budget.