Social media has taken over the way companies reach new and current customers. Forbes links articles on their website, Wendy’s roasts people on Twitter, even police departments around the country have Instagram accounts where they post updates and interact with the community. These social platforms have revolutionized the ways in which companies reach consumers.
Establish Your Brand
Any opportunity to get your brand on someone’s timeline is valuable. Your company’s first contact with a new client could be as they stumble across a post of yours on their timeline. Social media is exactly where people can hear your company’s voice and goals for the first time, rather than researching your mission statement on your website. According to Hubspot, “92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.” Social media gets your company in people’s field of view and allows it to grow.
The ability for people to share their favorite posts of yours is something that is new to the world of marketing. In the past, if articles were shared it was done mostly via email. Now people can share articles, posts, and other materials immediately on their Facebook pages, Twitter feeds, and even by reposting pictures and captions on Instagram. Facebook even allows you to create ads that “can target customers by factors like age, location, education level, industry and even user behavior.” This ability to have instantly shareable ads that reach all across the land of Facebook and other social media sites allows marketing to reach more people than ever before.
Interact With Your Customers
Social media enables you to communicate with your customers instantly. Hubspot points out, 72% of marketers are using social media to develop loyal fans.” Boundless amounts of valuable feedback are at both yours and your customers fingertips along with the ability to create and maintain relationships. These types of relationships can increase brand loyalty and enable you to provide better service to your customers, leading to a profitable relationship on both sides of the coin. Forbes notes “if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.”
New product lines, additional services, and customer tips are now easily shared with your community of followers. Press releases are easily shared across multiple platforms. Your customers are more in the loop, hearing of new developments in real time. News sources, businesses, universities, and many other institutions are utilizing social media to interact with and keep their followers up to date with the developments their experiencing, enabling customers to feel like they’re a part of the action and as a result feel closer to the community to which they’re subscribing.
Social media drives companies forward as more and more customers shop online, do their research online, and communicate online. Being a fast and accessible means of gathering information, social media is the link between your and your potential customers who are on the fence whether to go with your product or another company’s. Seeing an established social profile full of videos, pictures, and relevant information carries a lot of weight when a customer is deciding who he/she should do business with. People want to know about you and your products. Provide the link that allows them to see just how great you and your company are.