Why Your Business Needs a Social Media Strategy

Posting blindly on your social media platforms with the hopes of vitality and engagement, you’re wasting your time and your money. Taking the time to develop a custom social media plan is a necessity if you want to see engagement on your posts, interact effectively with customers, and establish an online presence reflective of your company’s mission.

Customer Relations

According to an article by Revlocal.com, “It’s no secret that social media has, essentially, taken over our lives. The latest data has us spending five years and four months on social media over the course of a lifetime.” With so many people and businesses on social media, you need to have relevant content that draws customers to your company versus your competitors. A strategy based on engaging with customers can enable you to receive valuable feedback, and create lasting brand loyalty.

Establish Your Brand

Social media is likely to be the first thing a customer sees from your company. From Facebook posts to Instagram pictures, the best way to get your brand out to as many people as possible is through social media but you need to know how you want your brand to be perceived. Do you want the rough and rugged attitude of Duluth Trading Co. with their clothing or do you want to bring out your inner athlete with Under Armor? Each company has a brand they’ve built and continue to showcase through their advertisements and social media. You’re creating your own exclusive brand that will then be shared with the rest of the world. Think about what steps you go through before you purchase from a business. Main Street ROI says in their article, “Of course Google is one of the top sites to search, but many are also turning to Facebook and other social media networks to see if a company is established there.” Customers want to see what type of environment surrounds your company and if other people trust you.

Organization

It becomes much easier to create posts and ads when you set specific goals. How many posts do you want per week? How long should the posts be? Who do you want to see these posts? Questions like these help steer your strategy and enable you to see the kind of results you’re getting through analytics. Knowing what you want to accomplish helps the planning process. Like outlining a paper, you know what you want to do before you do it. It makes the actual process of content marketing more beneficial and utilizes your time effectively.

Having an Advantage

Posting blindly without goals in mind is times consuming and wasteful. Let your competitors do that. You want to give yourself and edge by posting with a purpose. Having a plan enables you to properly prepare posts and use the responses and interactions on those posts to calculate their effectiveness. Your post may do well at 9:00AM but you’ve noticed that posts made at noon seem to have more interactions. You can use that knowledge to plan your posts and adjust but without taking the time to review your posting strategies and the results of them, you’ll never improve your social media standing.

Many companies have established their brands through social media. From Wendy’s roasting people to small businesses posting quick vlogs on Twitter, your ability to reach out to the public has never been greater. Study what you’ve done and use it to make adjustments to your plan and maximize your efforts. Take the lead in your market and niche, establish yourself as a thought leader. Social media is here to stay but it changes rapidly. Be sure to keep up.

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4 Social Media Secrets For Business Owners

Sites like Facebook, Twitter, and Instagram are drawing more users than ever before. A recent study by Statista.com shows that 81% of Americans have at least one social media profile, and that number is growing steadily each year. For business owners, social media offers a great opportunity to boost exposure and improve the bottom line of that earnings report. In fact, Ryan Holmes, CEO of HootSuite, says “over half of American companies report sales increases after adopting a social media platform.” However, managing a social media platform isn’t all that easy. Keep these trade secrets handy when developing your social media presence.

You Need a Plan

Like any marketing strategy, a social media platform calls for direction. Above all else, know your business, your audience, and your goals. Understanding the consumers in your industry will help you tailor your content to exceed their expectations. Kimbodesign notes the importance of diversifying your social media, having a content strategy, and establishing a schedule for your social media to keep your strategy on track. Create a schedule early stay on top of it. Monitor your progress in terms of followers, views, sales, and other metrics that are valuable to you.

Content is Crucial

As a business owner, you work your tail off to provide the best goods and services on the market. Share your achievements with the world, and build your brand! Posting unique and creative content will increase your popularity among users. Part of your strategy should involve brainstorming for new ideas. Again, your content largely depends on the needs of your customers.

You Have to Acknowledge Your Followers

Social media has made interaction with your customers easier than ever before. You would never ignore a comment or suggestion in person, right? You might not meet your customers face-to-face with social media, but building a rapport with them will strengthen your reputation and make your company more personable. With that in mind, remember to be yourself. For example, have you seen Wendy’s roasting people on Twitter? You might not take the sarcastic yet hilarious route with your replies, but this shows how an established business can communicate and interact with its customers to get easy immediate feedback.

There’s Always a Cost

Social media might not affect your wallet unless you use ads or promotions, but it will require some time and attention on your part. As a business owner, you know better than anyone how valuable your time is. Investing in social media is a smart investment, but you will have to decide whether you can afford to manage it yourself. If not, utilizing a social media manager may be the more cost-effective route for you to take.

None of these facts should scare you. Instead, they should help you see the opportunities available with social media so you can take advantage. For more questions about social media management, talk to the specialists at MarketLeaf Solutions, LLC.

Ryan Pierson is a contributing writer and intern for MarketLeaf Solutions. His expertise lies in his ability to connect with clients, his research, and his ability to look outside the box in his approach to marketing.

4 Tips For Your Facebook Business Page

Facebook is a tremendous tool for your company if you know how to use it. Unfortunately, not enough companies know how to use it and many use it incorrectly. It’s not meant to be a personal page. You can use it to interact with your customers, potential clients, and allow for your posts and information to be shared with a larger audience. Here are some tips for your business’s Facebook page.

Set The Right Tone

This is a business page, not a personal page. You want your Facebook page to properly reflect your company’s image. While many Facebook pages look similar, the business page allows you to state the type of business you are, your location, your hours, and other information that your potential clients need to know, for example, how to reach you. You don’t want them to think it’s just another Facebook page. You want them to see your business’s identity and personality flow off the page. It’s similar to your website in that you have control over it and gives you an opportunity to show your customers what your company’s all about.

Share Business Updates

Using Facebook to post upcoming events and updates for your business is such a great way to interact with customers. Lindsay Kolowich says in her article, “with 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around.” With so many people logging in daily, it’s a great way to reach out and connect with new customers. Updates about your business show potential customers that you are constantly making progress and it keeps them in the loop.

The Direct Link

Many times, people will go directly to a company’s Facebook page when they have inquiries, comments, or need to get in touch with a representative. It’s a direct link between you and your customers and allows for open communication. You can benefit from interacting with your customers and getting honest feedback. Newtek says in their article for Forbes, “at the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.” The more engagement you get on your posts, the better it is for your business.

Make Your Page Exciting

If you have a logo, feature your logo in your profile picture and use another eye-catching image for your cover photo. Remember, this is where you can show visitors your company’s personality. Aside from the information you need to include like hours, location, etc., you can use Facebook to post things about your company. Post articles, blogs, and other updates to your Facebook page. Be sure to include videos or pictures with your posts! According to Hubspot.com, “visual content is 40x more likely to be shared on social media.” Think about it, aren’t you more likely to click on a post if there’s an image with it?

Creating a Facebook Business Page is a great way to connect and interact with your customers. Posting blogs, articles, and updates to your page and linking them to your website allows for you to reach a greater number of people. Be sure to include pictures and videos with your content so it will be shared. It’s practically free marketing. Use your page to reflect the personality of your business and allow your potential customers to see what you’re all about.

3 Tips For Writing Blog Posts

In this age of universal Internet access, starting a blog is one of the most effective ways to spread the word about your small business. For business-to-business transactions, marketers with blogs generate 67% more leads than their competition, which means higher sales figures. On top of that, Ramona Sukhraj says in her article for Impactbnd.com, “a company with a blog is thirteen times more likely to experience a positive return on investment.” What kind of organization would turn down those benefits? Before you jump onto the blog bandwagon, wait just a moment. Without the proper knowledge or vision, your blog might never reach its full potential. Keep these principles in mind when crafting your blog posts and your business will reap the rewards in no time.

Target A Specific Audience

If you plan to gather a following and improve your sales, your blog posts need direction. Identify your audience early in the process and tailor your message accordingly. Of course, you have to know yourself before you can reach others. When you understand your industry inside and out, you can better relate to your audience.

Grab Attention

While 80% of people read a headline, only 20% read the rest of the article, according to the Huffington Post. Once you target that audience, you need to capture their full attention. Create an eye-catching title with a number, if it makes sense in context. Include a strong opening paragraph to reel in your viewers even further.

Provide Relevant Content

Without useful information, that intriguing title goes to waste. Be original and creative with your content, but stick to the topic at hand. Feature statistics and quotations from well-known sources to establish credibility among your readers. Consistently relevant content is the key to developing a loyal following.

Abiding by these principles will provide a solid foundation for your posts, but there is no “ideal” blog. Above all, make it yours! Let the personality of your business shine through your writing. Your style and charm are equally as important for satisfying your readers and building a consumer base. Before long, the results will begin speaking for themselves.

 

Ryan Pierson is a contributing writer and intern for MarketLeaf Solutions. His expertise lies in his ability to connect with clients, his research, and his ability to look outside the box in his approach to marketing.

3 Tips For Your Company’s Blog

Most companies at this point have a blog on their website. If they don’t, they either have some other outlet they use to interact and divulge information with their customers or they are seriously behind the game. What a lot of companies don’t do though, is properly post to their blogs and media outlets in a way which both engages their customers and gives them just the right amount of information. Not too much, not too little. Here are some tips on keeping your company’s blog interesting, relevant, and worthwhile.

Post Three Times Per Week If You Can

Too many companies post to their blogs almost every day. No one reads their blog that often and the information they’re presenting can’t be all that useful if by the next day it’s obsolete. Posting three times per week is a good frequency because it keeps your audience engaged, allows you ample time to write a proper post with reliable and interesting information. If you post too often, all of your posts seem to blend together and no single one will stand out from another. If you post too little, your company’s blog won’t have a following and no one will know when you post. Forbes says in their article, “those that post 16-plus entries a month enjoy 4.5 times the amount of traffic as those that upload only 0-4 posts.” That averages to just about one post every two days. Especially for small companies, this can be difficult but it is also worth it. Consider outside help or posting at least once a week.

Keep Posts Relevant and Interesting

You don’t want to beat a dead horse. If you see every other company in your market posting about something, chances are you’re already too late on the trend. Post something new, something original. If you have the same topic, use different bullet points and ideas. No sense in reiterating something that people have already heard from three different articles. Make your posts stand out. Make them as unique as your company.

Make Your Posts Credible

Don’t pump out a blog post with information from unknown and unreliable sources. It’s a surefire way to prevent people from coming back. Don’t use click bait or other gimmicks to get visitors. They will click into your article, see it for what it is, leave, and never come back to your site. Use reliable sources. Neal Taparia says in his article, “no matter what you write, it should be verified as true. The easiest way to do that is to show proof that the information came from a reliable, credible source, especially for your audience. Evidence-based writing is rooted in good writing, and while it is not always necessary to add a citation or footnote for every piece of content, you must know (and prove) where the information they used comes from.” Be skeptical of your sources and evaluate their reliability. Your visitors are going to lump the credibility of your sources and you together.

Keeping up with your company’s blog can be difficult. Fresh material may be hard to create but it’s even harder to come back from earning a bad reputation from posting nonsense articles or click bait. Your readers want to be able to trust what they’re reading from you and it’s on your shoulders to provide it. Establish your blog’s reliability from the onset and then the only hard part is finding new material to write about and the time to write it.

3 Ways To Measure the Effects of Social Media

Social media is becoming a massive factor in today’s business world. All over you can see businesses on Facebook, Twitter, Instagram, and more. But social media can be a bit of a gray area since the benefits can be a little harder to show. One benefit that’s obvious is the ability to easily communicate with potential clients and establish a brand presence. But how can you measure social media’s effect on your business? Is the time it takes to tweet and post actually bringing you revenue? Well, here are three ways to measure the effects of your social media profiles.

Analytics

Almost every social media platform available today comes with software that can measure your post’s reach, how many people are viewing and clicking it, and whether or not your business is being talked about. Facebook offers analytics software for business pages that allows you to see your posts’ engagement, narrow the demographics of your posts’, and allow you to see if they are bringing more unique customers your way. Twitter also offers software so you can see how many potential followers have seen your posts, new followers you’ve gained, and see how many people are using a unique hashtag related to your business. Both of these sites allow for reports that show new followers, the number of people reached, and unique impressions that are solid measurable progress for your business. Tom Pick says in his Webbiquity article, “website traffic and “vanity metrics” (friends, followers, “likes”) are the most common metrics marketers use to measure the business impact of social media.”

Social Media Interaction and Revenue

According to Phys.org, “participating customers on a firm’s social media site contribute 5.6% more revenue and visit the business about 5% more than non-participating customers, [Ashish Kumar] explains.” These studies done by Texas A&M and the University of Buffalo actually found solid evidence of something social media users have questioned. Building online communities of users does increase revenue as those users who interact on social media platforms are more likely to purchase items from that business and are also more likely to be repeat customers.

Goal-Driven Campaigns

Setting out to reach specific goals with a social media campaign is a great way to narrow your focus and energy. Your type of campaign will depend on your type of business. For example, for businesses with online stores, your goal could be to turn visitors into buyers. You can track the number of visitors and the number of buyers, establishing a conversion rate, as well as seeing what those buyers did on your site that led them to finalize a purchase rather than just visiting. Christine Moorman says in her Forbes article, “If a social media campaign is designed to generate brand awareness, then engagement is an appropriate metric.” This is for simply getting your business out there and reaching more unique users, a fantastic way social media gets more people engaged in your business.

Social media used to be a difficult area to navigate. There were no means to measure its effects on businesses and revenue. Now, each social media platform comes with analytics that do exactly that, measure how your profiles are being engaged and by whom, allowing you to see just how social media is bringing you closer to old customers as well as starting relationships with new ones. By utilizing social media analytics, establishing goal-driven campaigns, and interacting with users on social media, you can see just how much your social media profiles are bringing to your business.

 

3 Ways To Establish Your Site’s Content

Too many companies are under the impression that simply tossing their information on a website is enough to bring in customers. While that may be true in some industries, it isn’t for others. This often leads to firms losing potential customers and clients because they don’t have fresh content or information on their webpages. There are many ways to establish your site’s relevance. Here are three essential ways to establish your website’s content presence.

Credibility

Establishing your site’s credibility is essential to its relevance. If you cannot provide information that can be verified and proven, no one will take what you have to say seriously. You need to have sources to back up your claims. Search Engine Land says “part of making a site a success from an SEO standpoint is making it credible and trustworthy. Being trustworthy means a site is more likely to draw high quality organic links, more likely to be mentioned in the press, and more likely to convert for consumers in your target market.” Using statistics and information that you can cite. Almost like an academic paper, give your content a foundation that can be backed up. Using other credible sources helps to ensure that your site will be taken seriously.

Virality

One of the goals of any content post is to go viral. Websites want content that is going to be shared. Having interesting and eye-catching information about a topic can allow your content to be read and shared. Josh Steimle discusses in his article for Forbes, “One of the things that can make an article go viral is interesting data. Data makes a story credible. Interesting data makes a story credible and shareable.” You don’t want click bait. You want something that is going to be shared repeatedly for the right reasons. Credible and interesting content that is relevant to a topic and can push the conversation forward is likely to be shared by people involved in that industry.

External Links

A backlink is a way of citing your information by linking back to another credible website or source. They are a great way to get your website traffic. By linking to other websites or having other websites link to your published articles, you will get more visitors. Cyrus Shepard says in his Moz.com article regarding a study of Google keyword searches, “out of the top results, a full 99.2% of all websites had at least one external link.The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them, and most had significantly more links.” While some may say that backlinks aren’t essential, most if not all of the top results from the biggest search engine had external links.

Establishing your site’s SEO presence takes a little time, but that time can pay off if you use it efficiently. Content is a major part of SEO that keeps your site fresh and full of new ideas and information. By establishing your credibility, creating shareable content, and utilizing external links, you can help your website’s and your content’s relevance and keep your site fresh.