Facebook is a tremendous tool for your company if you know how to use it. Unfortunately, not enough companies know how to use it and many use it incorrectly. It’s not meant to be a personal page. You can use it to interact with your customers, potential clients, and allow for your posts and information to be shared with a larger audience. Here are some tips for your business’s Facebook page.
Set The Right Tone
This is a business page, not a personal page. You want your Facebook page to properly reflect your company’s image. While many Facebook pages look similar, the business page allows you to state the type of business you are, your location, your hours, and other information that your potential clients need to know, for example, how to reach you. You don’t want them to think it’s just another Facebook page. You want them to see your business’s identity and personality flow off the page. It’s similar to your website in that you have control over it and gives you an opportunity to show your customers what your company’s all about.
Share Business Updates
Using Facebook to post upcoming events and updates for your business is such a great way to interact with customers. Lindsay Kolowich says in her article, “with 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around.” With so many people logging in daily, it’s a great way to reach out and connect with new customers. Updates about your business show potential customers that you are constantly making progress and it keeps them in the loop.
The Direct Link
Many times, people will go directly to a company’s Facebook page when they have inquiries, comments, or need to get in touch with a representative. It’s a direct link between you and your customers and allows for open communication. You can benefit from interacting with your customers and getting honest feedback. Newtek says in their article for Forbes, “at the end of a post, remember to invite fans to comment, like or share. When people do respond, keep the conversation going with comments of your own.” The more engagement you get on your posts, the better it is for your business.
Make Your Page Exciting
If you have a logo, feature your logo in your profile picture and use another eye-catching image for your cover photo. Remember, this is where you can show visitors your company’s personality. Aside from the information you need to include like hours, location, etc., you can use Facebook to post things about your company. Post articles, blogs, and other updates to your Facebook page. Be sure to include videos or pictures with your posts! According to Hubspot.com, “visual content is 40x more likely to be shared on social media.” Think about it, aren’t you more likely to click on a post if there’s an image with it?
Creating a Facebook Business Page is a great way to connect and interact with your customers. Posting blogs, articles, and updates to your page and linking them to your website allows for you to reach a greater number of people. Be sure to include pictures and videos with your content so it will be shared. It’s practically free marketing. Use your page to reflect the personality of your business and allow your potential customers to see what you’re all about.