Too many companies are under the impression that simply tossing their information on a website is enough to bring in customers. While that may be true in some industries, it isn’t for others. This often leads to firms losing potential customers and clients because they don’t have fresh content or information on their webpages. There are many ways to establish your site’s relevance. Here are three essential ways to establish your website’s content presence.


Establishing your site’s credibility is essential to its relevance. If you cannot provide information that can be verified and proven, no one will take what you have to say seriously. You need to have sources to back up your claims. Search Engine Land says “part of making a site a success from an SEO standpoint is making it credible and trustworthy. Being trustworthy means a site is more likely to draw high quality organic links, more likely to be mentioned in the press, and more likely to convert for consumers in your target market.” Using statistics and information that you can cite. Almost like an academic paper, give your content a foundation that can be backed up. Using other credible sources helps to ensure that your site will be taken seriously.


One of the goals of any content post is to go viral. Websites want content that is going to be shared. Having interesting and eye-catching information about a topic can allow your content to be read and shared. Josh Steimle discusses in his article for Forbes, “One of the things that can make an article go viral is interesting data. Data makes a story credible. Interesting data makes a story credible and shareable.” You don’t want click bait. You want something that is going to be shared repeatedly for the right reasons. Credible and interesting content that is relevant to a topic and can push the conversation forward is likely to be shared by people involved in that industry.

External Links

A backlink is a way of citing your information by linking back to another credible website or source. They are a great way to get your website traffic. By linking to other websites or having other websites link to your published articles, you will get more visitors. Cyrus Shepard says in his article regarding a study of Google keyword searches, “out of the top results, a full 99.2% of all websites had at least one external link.The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them, and most had significantly more links.” While some may say that backlinks aren’t essential, most if not all of the top results from the biggest search engine had external links.

Establishing your site’s SEO presence takes a little time, but that time can pay off if you use it efficiently. Content is a major part of SEO that keeps your site fresh and full of new ideas and information. By establishing your credibility, creating shareable content, and utilizing external links, you can help your website’s and your content’s relevance and keep your site fresh.

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